Last week, l’Ambassade Culturelle, a Gatineau-based duo of talent bookers made up of Phil Roy and Steven Boivin, unveiled its Fall/Winter programming. The guys announced an exciting lineup of shows that will be presented at the Minotaure and the Petit Chicago over the coming months. As an official entity, l’Ambassade Culturelle is relatively new to the Ottawa-Gatineau scene, having only been around since January 2015, but independently, Phil and Steven have been organizing events and booking shows in the region for several years. Let’s just say they know a thing or two about event management.
In a nutshell, l’Ambassade Culturelle has for mission to help Gatineau become a more dynamic city by presenting a variety of music-based events that cater to diverse audiences. In other words, they strive to make our area more culturally exciting and entertaining by being supportive of the arts. By doing so, not only are they contributing to the National Capital Region’s offerings, they’re also helping local businesses by drawing people to the area, potential patrons who would otherwise spend their dollars elsewhere. On top of that, they’re connecting music makers to influencers and to new fans. It’s a win-win situation for everyone, providing that people show up for live music.
Between September 2016 and February 2017, a bunch of Canadian artists, some veterans of the scene, others emerging musicians, will be making a stop in Gatineau to share their sound with music enthusiasts, thanks to l’Ambassade Culturelle’s efforts. Among others, you can expect to see Canadian ska legends The Planet Smashers, Quebec hip hop supergroup Dead Obies, Montreal garage rockers We Are Wolves, Brooklyn rock singer-songwriter Joseph Arthur, Montreal electro jazz/hip hop/funk band Valaire, and Montreal indie folk musician Elliot Maginot.
This is also great news for local bands and artists from the National Capital Region, because more shows being booked in town means more opportunities to open up for some of these touring acts, thus exposing their music to new ears. So over the coming months, make a conscious effort to check out shows at the Minotaure and the Petit Chicago and support l’Ambassade Culturelle because in the end, know that you’re supporting your city’s scene by helping it strive and becoming a more vibrant place.